著作：
1．Hospitality Service English. Beijing, China: China Business Press, 2013
2．Enhancing Destination Image and Competitiveness: A Tourism Planning
Approach. Hong Kong: International Science Publishing House, 2019
3．超大城市周边乡村旅游实践与案例.上海交通大学出版社，2021
4．Tourism planning in China. ENCYCLOPEDIA OF TOURISM
MANAGEMENT AND MARKETING. 2022（Book Chapter）
5．旅游目的地创新案例与原理，浙江大学出版社, 2022 (专著章节)
Academic Publications：
1.Bu, N., Li, Y., Li, Y., Wang, K., Zhao, D., Jiao, X., & Li, T. (2025). How does live streaming affect tourists’ intention—a psychology theory perspective. Scientific Reports, 15(1), 2262. (SSCI)
2.Zheng, C. J., Wu, J. S., & Bu, N. T. (2025). Furlough and Employee Turnover: Unveiling the Hidden Costs of Relative Deprivation and the Moderating Role of Autonomy Support. International Journal of Human Resource Management. (SSCI通讯作者)
3.Gao, B. W., Li, Y., Bu, N., & Zhu, C. Z. G. (2025). Beyond authenticity: scale development and validation for virtual authenticity. Current Issues in Tourism, 1-17. (SSCI通讯作者)
4.Wang, K., Kong, H., Xiao, H., Bu, N., & Qiu, X. (2025). From novelty to necessity: evolving consumer expectations and experiences in human-technology interactions. Journal of Hospitality Marketing & Management, 1–24. (SSCI)
5.Lin, F., Michael, H., Bu, N., & Chris, Z. (2025). How do memorable tourism experiences affect tourist word-of-mouth? The lens from Museum tourism. Asia Pacific Journal of Marketing and Logistics. (SSCI)
6.Kong, H., Qiu, X., Wang, K., Bu, N., Cheung, C., & Zhang, N. (2024). Exploring Chinese sustainable tourism: a 25-year perspective. Journal of Sustainable Tourism, 1–19. (SSCI)
7.Chang, D., Bu, N., Zhang, N., & Xiao, H. (2024). Climate change and tourism demand: Risks for extreme heat?. Heliyon, 10(17). (SCI)
8.Steve X., Bu, N. (2023). What Determines Destination Choice of Bridal Photography Tourists? Journal of China Tourism Research.
9.韩国圣，李辉，布乃鹏等.台湾省旅游地理学科发展及学术社区差异分析.《中国生态旅游》. 2023, 13 (05): 762-773.
10.Qiu, X., Kong, H., Wang, K., Zhang, N., Park, S., & Bu, N. (2023). Past, present, and future of tourism and climate change research: bibliometric analysis based on VOSviewer and SciMAT. Asia Pacific Journal of Tourism Research, 28(1), 36-55. (SSCI)
11.Wang, Y., Bu, N., Kong, H., Kong, L., Wang, J. (2023). Successful Crisis Recovery in Tourist Resorts from Covid-19: The Case of Xixiakou Village, China. Journal of Management and Strategy. (ESCI通讯作者)
12.Tham, A., Wang, M., Bu, N. (2023). Blue ocean strategy and assessments in tourism higher education.Tourism: An International Interdisciplinary Journal. (ESCI通讯作者)
13.Ji, X., Bu, N. T., Zheng, C., Xiao, H., Liu, C., Chen, X., & Wang, K. (2022). Stock market reaction to the COVID-19 pandemic: an event study. Portuguese Economic Journal, 1-20.（SSCI通讯作者）
14.Wang, K., Kong, H., Bu, N., Xiao, H., Qiu, X., & Li, J. (2022). AI in health tourism: developing a measurement scale. Asia Pacific Journal of Tourism Research, 27(9), 954-966. (SSCI)
15.Kong, H., Wang, K., Bu, N, et al. (2022). 30 years of AI research relating to the hospitality and tourism industry. International Journal of Contemporary Hospitality Management. (SSCI)
16.Ji, X.; Wang, S.; Xiao, H.; Bu, N.; Lin, X. Contagion Effect of Financial Markets in Crisis: An Analysis Based on the DCC–MGARCH Model. Mathematics 2022, 10, 1819. (SSCI通讯作者)
17.Liu M, Li Y, Pérez-Sánchez MdlÁ, Luo J, Bu N, Chen Y, Bao J. Empirical Study on the Sustainable Development of Mountain Tourism in the Early Stage of High-Speed Railways—Taking the Southwest Mountainous Region of China as an Example. Sustainability. 2022; 14(3):1058. (SSCI)
18.Liu, M., Rodríguez, M.J.D., Wendy Gao, B., & Bu, N. (2022). The influence of perceived demand and perceived value result on tourist's behavioral tendencies: in the context of customized tourism. Academy of Entrepreneurship Journal, 28(4), 1-16. (SJR通讯作者)
19.大力弘扬北京冬奥精神，《中国体育报》理论版，2022
20.Wang, S.; Lin, X.; Xiao, H.; Bu, N.; Li, Y. Empirical Study on Human Capital, Economic Growth and Sustainable Development:Taking Shandong Province as an Example. Sustainability 2022, (SSCI通讯作者)
21.Ji X, Dong F, Zheng C, Bu N. The Influences of International Trade on Sustainable Economic Growth: An Economic Policy Perspective. Sustainability. 2022; 14(5):2781. (SSCI)
22.Bu, N. T., Pan, S., Kong, H., Fu, X., & Lin, B. (2021). Profiling literary tourists: A motivational perspective. Journal of Destination Marketing & Management, 22, 100659. (SSCI)
23.弘扬“永怀精神”时代价值，赓续传承民族红色基因。学习强国，2021年11月22日
24.Kong, H., Yuan, Y., Baruch, Y., Bu, N., Jiang, X. and Wang, K. (2021), "Influences of artificial intelligence (AI) awareness on career competency and job burnout", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. (SSCI)
25.Bu, N. T., Xiao, H., Kong, H., & Dong, F. C. (2021). Impact of covid-19 on tourism industry: challenges and opportunities. Journal of Management and Strategy, 12(2), 1. (ESCI)
26.Yuan, Y., Kong, H., Baum, T., Liu, Y., Liu, C., Bu, N., Wang, K., Yin, Z. (2021), Transformational leadership and trust in leadership impacts on employee commitment, Tourism Review. (SSCI)
27.布乃鹏，旅游精准扶贫，赋能乡村振兴。《光明日报》，2020年12月18日
28.Haiyan Kong, Fevzi Okumus, Roya Rahimi, Naipeng Bu & Zihan Yin (2021). Can Cruise Services Satisfy Chinese Outbound Travelers? An Importance–Performance Analysis, Journal of China Tourism Research (ESCI)
29.Shen, C. C., Loverio, J. P., Chen, L. H. & Bu, N. T. (2021). The role of face (mien-tzu) in Chinese tourists’ destination choice and behaviors. Journal of Hospitality and Tourism Management, 48, 500-508. (SSCI)
30.Li, Y.; Xiao, H.; Bu, N.; Luo, J.; Xia, H.; Kong, L.; Yu, H. Configuration-Based Promotion: A New Approach to Destination Image Sustainability. Sustainability 2021, 13, 12174. (SSCI通讯作者)
31.布乃鹏，弘扬红色文化，致力民族复兴。《光明日报》，2020年8月10日
32.Naipeng Bu, Xiaoxiao FU, Haiyan Kong, Fevzi Okumus. (2020), A Transformation of the Mainland Chinese Market in Hong Kong’s Tourism Industry. Journal of China Tourism Research. (ESCI)
33.布乃鹏，激发内生动力，助力精准扶贫，《人民日报》，2020年4月29日
34.布乃鹏，李娅南，孔海燕。基于fsQCA方法的区域旅游经济发展影响路径研究。东岳论丛，2020，09 (CSSCI)
35.Haiyan Kong, Naipeng Bu, Yue Yuan, Kangping Wang, Liyuan Kong, Jin Wang. (2020). The Influence of Perceived Internal Marketing on Employees’ Organizational Behaviors. Journal of Management and Strategy. (ESCI通讯作者)
36.Bu, N., Ng, Barry., Kong, H. (2020). Research on the Influence of Big Data Knowledge Transfer on Value of Co-creation and Competitive Advantage of Smart Tourism Destinations. ACM International Conference Proceedings Series.（EI检索）
37.Yanan Li, Naipeng Bu, Haiyan Kong, Zihan Yin & Xiuchao Ji. (2020), Research on the key technology and system architecture of smart research travel in Novel Coronavirus epidemic. Journal of Physics: Conference Series (EI检索通讯作者)
38.Bu, N., Kong, H., Barry, N. J., Sun, N., Yin, Z. & Yu, J. (2020). A numerical study on the competitiveness of china's cruise tourism under economic differences. Journal of Coastal Research, 103, 1116.(SSCI)
39.Bu, N. T., Kong, H., & Ye, S. (2020). County tourism development in china: a case study. Journal of China Tourism Research (4), 1-24.(ESCI)
40.Sun, N., Song, H., Kong, H., & Bu, N. (2019). Development and validation of a hospitality idiosyncratic deals scale. International Journal of Hospitality Management, 102416. (SSCI通讯作者)
41.Kong, H.,Bu, N., Yuan, Y., Wang, K., & Ro, Y. (2019). Sustainability of Hotel, How Does Perceived Corporate Social Responsibility Influence Employees’ Behaviors?. Sustainability, 11(24), 7009. 14. (SSCI通讯作者)
42.Kong, H., Okumus, F., & Bu, N. (2019). Linking organizational career management with Generation Y employees’ organizational identity: The mediating effect of meeting career expectations. Journal of Hospitality Marketing & Management, 1-18. (SSCI)
43.Naipeng Bu, Haiyan Kong, Steve Pan & Yue Yuan. (2019). The Application and Development of e-Learning in Hotel Training Hong Kong (EI 检索).
44.Orianne. D., & Bu. N. (2018). Annual Report UNWTO/CHIMELONG Initiative Projects. Published by the World Tourism Organization (联合国世界旅游组织项目).
45.Bu. N. & Carter. R. (2017). UNWTO General Assembly Smart Tourism Session Report (联合国世界旅游组织项目).
46.Naipeng (Tom) Bu, Di (Steve) Xu, Fei (Emily) Zhong & Honggen Xiao. (2018). The 12th UNWTO/PATA forum on tourism trends and outlook, Anatolia: An International Journal of Tourism and Hospitality Research, DOI: 10.1080/13032917.2018.1546271
47.布乃鹏，肖洪根，孔海燕.旅游目的地形象和竞争力分析-以云南丽江泸沽湖为例[J].旅游论坛，2018, 11 (03)：102-112. (CSSCI扩展版)
48.Bu, N. (2018). The 22nd Session of the UNWTO General Assembly – Special Session on Smart Tourism: Chengdu, China, 14-15 September 2017. Anatolia: An International Journal of Tourism and Hospitality Research, 1-3.
49.Xu, S., L, M., Bu, N., & Pan, S. (2017).Regulatory frameworks for ecotourism: An application of Total Relationship Flow Management Theorems. Tourism Management, 61, 321-330. (SSCI)
50.Bu, N. (2017). Toilet Revolution as an Initiative for China’s Tourism and Social Development. Journal of China Tourism Research, 13(3), 316-319. (ESCI)
Conference & Forum
1.Haiyan Kong, Kangping Wang & Naipeng Bu. From emerging celebrity to brand management: Destination image through social media analytics. 2024 IMPACT, Hong Kong.
2.Kong, H., Wang, K., Bu, N., & Feng, X. (2024, December). Multi-case research on tourism destination brand based on Python. In Proceedings of The Mediterranean Tourism Knowledge Exchange and Policy Forum (p. 80). Mediterranean Tourism Foundation.
3.Lei-Yi PENG, Xu-Wei SHEN, Jian-Ji LUO, Nai-Peng BU, Jia LU Penalty-Reward Contrast Analysis of Homestays' Attributes effects on Overall Customer Satisfaction for Online Reviews: Comparative Analysis of China's Market Segments. 2023 IMPACT, Hong Kong.
4.Yuxuan Wang, Naipeng Bu. Research on the development of contactless smart hotel in China in the Post-Pandemic Era. Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium, 20-21 October, 2022, Macao, China.
5."Haiyan KONG, Kangping WANG, Naipeng BU" Perception analysis of hotel intelligent robot based on online consumer review (OCR), 2023 IMPACT, Hong Kong.
6.EMPIRICAL RESEARCH ON THE EFFECTIVE CONNECTION BETWEEN POVERTY ALLEVIATION ACHIEVEMENTS AND RURAL REVITALIZATION. 5th Global Tourism & Hospitality Conference, 13-14 June, Hong Kong, 2022.
7.Digital Community Marketing: Practical Mode of Marketing of Block Tourism in Post-pandemic Stage. 5th Global Tourism & Hospitality Conference, 13-14 June, Hong Kong, 2022.
8.Li, Y, Huang, Y, Bu, N (Tom), Kong, H, & Pan, S. Tourists' Perceived Deviation of Tourism Slogans in the Construction of Destination Image: Taking Shandong Province as an Example.
9.Wang W, Yin Q, Bu N, Kong, H, & Xiao, H. A Study on Tourism Activation Mode of Ancient City Cultural Heritage—Taking Taierzhuang Ancient City as an Example.
10.Sun, N., Bu, N., & Kong, H. Understanding the success of hospitality i-deals negotiation: Examining the individual and organizational effects.
11.Jennifer Loverio, Li-Hsin Chen and Tom Bu. Understanding the meaning of face: Evidence from Chinese tourists. APacCHRIE2020 (2020 APacCHRIE Conference)
12.Bu, N., Liu, Y. & Kong, H. The Factors of Affecting Residents in Coastal Developed Areas to Travel: Taking Haiyan County as an Example. International Science and Culture Center for Academic Contacts (ISCCAC), 14-16 May 2019, Moscow, Russia.
13.Bu, N., Kong, H. &Yuan Y. County tourism development in China: A case study.Hospitality Finance & Economics Conference, 27-28 JUNE 2019, Switzerland.
14.Bu, N., Kong, H., Steve Pan. & Yuan, Y. E-Learning Application and Current Situation in Hong Kong Hotel. San Yan，Hainan, China.
15.Liu, Y., Kong, H. & Bu, N. The exploitation and marketing of cultural and creative products by museums: taking the British Museum for instance. The 2nd Global Congress of Special Interest Tourism & Hospitality (GLOSITH) Conference, Taiwan, China.
16.Bu, N., Kong, H. & Steve Pan. The Application and Development of e-Learning in Hotel Training Hong Kong. 2019 APacCHRIE & EuroCHRIE Conference, Hong Kong.
17.Steve Pan& Bu, N. Visualizing Hotel Operating Metrics – An Application of ggplot2 and R.2019 APacCHRIE & EuroCHRIE Conference, Hong Kong.
18.Wang, X., Bu, N. & Kong, H. Big Data Promotes Tourism Destination Image and Competitiveness: taking Weihai as an example.2019 APacCHRIE & EuroCHRIE Conference, Hong Kong.
19.Yin, Z., Wei, W., and Bu, N. (2019, concurrent session oral presentation). Big Data Promotes the Construction and Sustainable Development of Smart Tourism Destinations: From the perspective of Value Co-creation and Knowledge Transfer.2019 APacCHRIE & EuroCHRIE Conference, Hong Kong.
20.Kong, H., Bu, N., and Yuan, Y. (2019, concurrent session oral presentation). The influence of Chinese culture value on employees' Big-Five personality and competencies.2019 APacCHRIE & EuroCHRIE Conference, Hong Kong.
21.Ng, J. B., Bu, N., and Xiao, H. (2018, concurrent session oral presentation). Differences of Asian Paradigm between Small-to-medium sized Hotel and International Hotel Chain in Thailand. 2018 Asia Pacific (APac) Chapter Conference, 1st December – 3rd December, Ho Chi Minh.
22.Attend the 12th UNWTO/PATA Forum on TOURISM TRENDS AND OUTLOOK, Guilin, China. 25 October – 27 October 2018.
23.Attend the 7th UNWTO Global Summit on Urban Tourism, Seoul, Korea. 16 Sep – 19 Sep, 2018.
24.Bu, N., Ng, J., & Kong, H. (2018, concurrent session oral presentation). How Asian Culture Exists in Asian Branded Resort Hotel: Investigating the Effects of Tangible Factors on Customer Experience. 2018 Asia Pacific (APac) Chapter Conference, 1st December – 3rd December, Ho Chi Minh.
25.Bu, N., Ng, J., & Tao, Li. (2017, concurrent session oral presentation). The Influence of Asian Culture in the Asian Hospitality Management. 2017 Asia Pacific (APac) Chapter Conference, 6th -8th December, Hong Kong.
26.Ng, J. B., Bu, N., and Schuckert, M. (2017). Innovation in a Small Social Enterprise Restaurant. The 3rd Global Tourism and Hospitality Conference, June 5-7, Hong Kong, China.
27.Bu, N., Ng, J., & Xiao, H. (2016, concurrent session oral presentation). Travel agents and senior travelers’ markets in Hong Kong. China Tourism Forum (8-10 October, Nanjing).
28.As a coordinator, attended for “The 10th UNWTO/PATA Forum on Tourism Trends and Outlook”, Guilin, China. 20-22 October 2016.
29.Attend the “Human Resources Forum, Hospitality - People with Purpose 2016”, Hotel ICON, The Hong Kong Polytechnic University. 25 Apr 2016.
30.The research project was “The Application and Development of e-Learning in Hotel Training Hong Kong”. 25th November 2015.
31.As a coordinator, attended for “The 9th UNWTO/PATA Forum on Tourism Trends and Outlook”, Guilin, China. 19-21 October 2015.
32.Luo, W. B., Zhang, T and Bu, N. P. (2015). How Does Tourism Make Rural Land Use More Sustainable: A Model from Guangshan Village, Changsha City, China? Conference Proceedings of International Conference on: Sustainable Tourism and Resilient Communities. Hong Kong, May 6-8.
